Marketing for tradies · Australia

Marketing for tradies that actually produces work.

Specialist marketing for Australian plumbers, electricians, builders, carpenters, roofers, painters, mechanics, and landscapers. Real leads, transparent reporting, no agency overhead.

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★★★★★5.0
Reviews on Google
30+
Australian tradies trust Cliqe
Why most tradie marketing fails

Tradies need a different approach.

✕ Generic agencies don't understand trade buyer journeys
✕ Hipages bidding wars eating into your margins
✕ Tyre-kicker leads instead of real jobs
✕ Marketing that "looks pretty" but doesn't book work
How we market tradies

Built for the way trade customers actually buy.

01

Trade-specific keyword strategy

We know which keywords actually convert for trades: emergency intent, suburb modifiers, service-line specificity. Generic agencies bid on the cheapest keyword. We bid where the booked work comes from.

Why it works: "Emergency plumber Surfers Paradise" converts at 3-5x the rate of "plumber". Industry specialists know the difference.
02

Local pack domination

Google Business Profile rebuilt from scratch, services dialled in, citations across 50+ Australian directories. The local 3-pack captures 70% of "near me" clicks for trades.

Why it works: for trades, GBP is the highest-leverage SEO asset. Most agencies barely touch it. We rebuild it properly.
03

Project-led visual content

Real photography from your job sites. Before/after, drone, in-progress shots. Visual content that earns trust before the customer ever calls.

Why it works: trade work is visual. Trust is visual. A photo of a finished bathroom converts 10x harder than a stock photo on a generic site.
04

Lead-to-revenue tracking

Call tracking, form tracking, GBP message tracking. Every enquiry attributed back to the campaign, ad group, keyword that produced it. Monthly reports tied to revenue, not impressions.

Why it works: without tracking, you scale guesses. With tracking, you scale the campaigns that produce booked work.
Real trade client wins

Real numbers from real tradies.

+939%
Website visitors (electrical)
25+
Month 1 leads (trades)
$13.32
Cost per click (trades)
+323%
GBP views (Nergy)
+160%
Website visitors MoM
12K+
Monthly social views

Full trade case studies here.

Everything covered

Marketing for tradies, end to end.

Google Ads

High-intent search traffic for emergency work, scheduled jobs, and high-margin services. More →

SEO + Local pack

Rank #1 for "[trade] near me" and "[trade] [suburb]". Google Business Profile + citation building. More →

Tradie websites

Custom, fast, mobile-built sites that book work. Service pages for each trade specialty. More →

Project photography

Real photos of your work. Before/after, in-progress, drone aerials. Trust-building content. More →

Branding + vehicle wraps

Brand identity, logo, vehicle wraps, uniform design. A branded ute books 3x more remembered jobs. More →

Social media

Always-on Instagram + Facebook with real project content. Reviews compounding. More →

★ Real tradie quote

Couldn't recommend them enough.

Darius P, Director, Nergy Electrical
Trades we specialise in

Every trade, specialist approach.

Plumbers Electricians Builders Painters Carpenters Roofers Mechanics Landscapers
Common questions

What tradies ask about marketing.

How much should a tradie spend on marketing?
It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
How long until I see results?
Google Ads typically produces first leads inside month one. Local pack rankings move in 30-60 days. SEO compounds over 3-6 months. Most clients see meaningful flow within 60-90 days when channels run together.
Do you work with my specific trade?
If you're a plumber, electrician, builder, carpenter, painter, roofer, mechanic, or landscaper, yes. Other trades, ask. We work across most service-based trades. Pest control, concreters, fencers. Get in touch.
Will I be locked into a contract?
No. Month-to-month, no lock-in. The work holds you, not the contract.
Can you handle photo + video too?
Yes. We have licensed drone operators, photo + video gear, and edit in-house. Project shoots, before/after, time-lapses. Part of most engagements.
What if I'm already running ads or have an agency?
We start with an audit. If your current setup works, we optimise. If it doesn't, we rebuild. Either way you keep your accounts, your history, and your data.
no pressure, just a chat

Ready for marketing that actually books work?

Get a free marketing review. We'll look at your current setup, your competition, and tell you honestly what would move the needle.

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