Marketing for Service Businesses

Find your industry.

Cliqe specialises across 11+ industries. Click your industry below to see exactly how we'd grow your business. Or if you don't see your industry, get in touch and we'll work out if we're a fit.

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Pick your industry

Industries we specialise in.

Each industry page is built for that specific business type. Keywords, content, ad strategy, and case studies.

Trades

Professional services

Why specialist beats generalist

Marketing for service businesses is its own thing.

01

Local search dominates

Service businesses live or die on "near me" searches. Local pack inclusion drives 70% of clicks. Generic marketing agencies ignore this. We don't.

Why it matters: a service business not in the local 3-pack is invisible. The lever exists, most don't use it.

02

Industry vocabulary matters

A tradie buys differently to a dental patient differently to a legal client. The right ad copy speaks the customer's language. Generic agencies write for everyone, convert for no-one.

Why it matters: "Stop competing on hipages" lands for tradies. Doesn't land for dentists. We know which voice goes where.

03

Service mix variance

Within a single industry, the high-margin services need their own funnels. A cosmetic dental patient buys differently to a check-up patient. We build separate campaigns for each.

Why it matters: spend efficiency is everything. Marketing budget goes 5-10x further when targeted at the right service line.

04

Industry-specific compliance

AHPRA for dentists, TPB for accountants, state-by-state legal advertising rules for lawyers. Industry compliance is mandatory. Generic agencies don't know the rules.

Why it matters: one bad ad can cost your registration. We know which lines not to cross for each industry.

Cross-industry results

Real numbers across our client mix.

25+

Leads in month one (trades)

+939%

Website visitors (trades)

$12

Cost per enquiry (legal)

Real numbers from Cliqe clients across trades and professional services. Results vary by industry, competition, and starting position.

Recent client wins

Across multiple industries.

️

Cross-vertical methodology

Case study · Multi-industry

From legal to trades, the same fundamentals work.

A Darwin legal firm went from page 4 to #1 organic in 90 days. A Gold Coast electrician booked 25+ enquiries in month one. A national retail brand grew sales 55%. Same methodology, adapted to industry-specific buyer journeys.

+137%

Conversion lift (legal)

25+

Month 1 leads (trades)

+55%

Sales growth (retail)

+939%

Website visitors (trades)

Common questions

What service businesses ask us most.

What if my industry isn't on the list?

Get in touch. We work with most service business types. If we don't have direct expertise in your specific industry, we'll tell you honestly. And either recommend a better-fit agency or take it on with an explicit ramp-up plan.

Are you a generalist agency or actually specialised?

Specialist. Each industry page on this site is built from real work with that industry type. We've intentionally kept scope narrow to actual service businesses (tradies, professional services, dental). We don't take on e-commerce, SaaS, or B2B enterprise.

How much should I spend on marketing as a service business?

It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.

How long until I see results?

Google Ads: first leads typically inside month one. Local pack: 30-60 days for ranking improvements. SEO: 3-6 months for meaningful organic flow. Most clients see real flow within 60-90 days when channels run in parallel.

Do you work with sole-operator businesses?

Yes. Solo operators get a slightly different approach. Focus on local SEO + GBP + niche content rather than aggressive paid spend. Different scope, same methodology.

Where are you based?

Gold Coast (Mudgeeraba). We serve clients across QLD, NSW, VIC, NT, and the rest of Australia. Process works the same wherever you are. Only the local SEO geo-targeting changes.

no pressure, just a chat

Don't see your industry? Let's chat anyway.

If your business doesn't fit any of the industry pages above, get in touch. We'll tell you honestly whether we're the right fit.

Let's have a chat See our packages