Google Ads for dentists · Australia

Google Ads for dentists that fill the chair.

Specialist Google Ads for Australian dental practices. New patient acquisition, cosmetic, orthodontics, implants, emergency. AHPRA-compliant, sustainable CAC.

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Why most dental Google Ads fail

Cosmetic patients buy differently to check-ups.

✕ Single campaign across check-ups, cosmetic, ortho, implants
✕ Generic landing pages that don't address treatment fears
✕ Non-compliant ads risking AHPRA action
✕ Empty chair days that high-margin marketing should fill
How we run dental Google Ads

Built for the way dental patients actually decide.

01

Treatment-specific campaigns

Separate campaigns for new patients, cosmetic (veneers, whitening, smile makeovers), orthodontics, implants, emergency. Each with its own creative, landing page, and bid strategy.

Why it works: a cosmetic patient researches 3-6 months. An emergency patient books within hours. They need completely different campaigns.
02

High-margin focus

Cosmetic, ortho, and implants get the larger ad budget allocation. Check-up campaigns serve filler purpose. Maximum revenue per acquisition.

Why it works: a cosmetic case is worth $8K-$25K. A check-up is worth $200. Marketing budget aimed at the right treatments returns 10-30x faster.
03

AHPRA-compliant creative

Ad copy follows AHPRA dental advertising guidelines. No testimonials in clinical contexts. No misleading before/afters. Compliant treatment claims.

Why it works: non-compliant ads risk action and platform bans. We know the rules cold so the campaigns are safe and effective.
04

Patient journey tracking

Call tracking, form tracking, online booking sync. Every enquiry traceable from keyword to treatment value. Monthly reports tied to chair hours.

Why it works: without proper tracking, you optimise on volume. With it, you optimise on actual treatment revenue.
Common questions

Dental Google Ads FAQs.

How much should a dental practice spend on Google Ads?
It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
What about AHPRA compliance?
AHPRA has specific rules around dental advertising: no testimonials in clinical contexts, no misleading claims, no comparative advertising. We know the rules and stay compliant. Non-compliant ads risk action.
Can you help us get more cosmetic patients specifically?
Yes. Cosmetic patients have a longer research cycle and need dedicated campaigns. We build separate cosmetic funnels (long-cycle retargeting, before/after content, anxiety-reducing copy) for veneers, whitening, smile makeovers, and Invisalign.
What about emergency dental searches?
Emergency campaigns are high-CPC but very high-conversion. They get their own budget bucket with 24/7 ad scheduling and immediate-callback landing pages.
How quickly will I see results?
First new patient enquiries typically inside month one. Cosmetic cases take longer to convert (3-6 month research cycles) but compound over time.
no pressure, just a chat

Ready to fill more chair hours?

Get a free marketing review. We'll audit your current account and tell you honestly what's tanking your patient flow.

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